Tom Cruise starred in a film called “The Minority Report”, maybe you’ve seen it? There’s a scene where he’s walking through a mall and the walls begin talking to him by name. The walls proceed to try and sell him products.

Can this really be done or is it just Hollywood? Well, we’re closer than you think. Ambient Advertising, Narrowcasting, Ad Creep, and Viral Media are all catch phrase terms to help define the new world of Out of Home Digital Advertising. It’s right here and it’s right now. No longer can we rely on traditional forms of advertising to reach the consumer. People have less time to watch TV, read the paper, or listen to radio. In fact new technology has made it even more difficult for traditional media to be effective. Commercials on TV can are now bypassed with DVR’s and TiVo. Print is has been replaced with Internet. Radio is invaded by XM Satellite Radio and Sirius Radio, where commercials are scarce. Today’s busy lifestyles, both parents working, and the growing number of activities keep your customer occupied somewhere other than where you think—you must change how you advertise….

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